How we became what we are.
medupha was founded in 1972 by Georg Werners, who intended to establish an institute that specialised entirely in the healthcare sector. The company is situated in Gießhübl near Vienna, Austria.
The objective of medupha is to use our specific competence in the healthcare sector for the benefit of our customers.
medupha is active in its home markets of Germany and Austria with its own, nationwide field organisations. Our interview staff predominantly consists of experienced employees and managerial staff who have long-standing experience in the healthcare sector, industry-specific expertise, and close contacts with various stakeholders in public health, especially physicians, pharmacists, and medical experts.
The institute further cooperates with partner institutes on an international level. Its part in this cooperation is the task of project management and the implementation of international projects, while it is also available to other institutes as a partner in local fieldwork.
In its capacity of a full-service institute, medupha is oriented towards all stakeholders in the healthcare sector. Our company structure allows us to react fast and flexibly to the versatile and rapidly growing requirements and changes of the healthcare market and our customers.
In the course of more than 40 years of specialisation in the healthcare sector, medupha has developed research programmes that provide relevant insights and foundations for strategic decisions to a wide range of segments in healthcare and pharmaceutical marketing.